StableLab / 2023–2026

Work

Head of Marketing at StableLab. Three years of trust-first B2B marketing in crypto across services, product launch, and sales-led GTM.

Role Head of Marketing

Focus Content, brand, launches, sales support

Context Long sales cycles, relationship-led deals, credibility over clicks

Selected protocols

StableLab worked across 40+ protocols, foundations, and ecosystem teams.

The brand had to feel credible to both operators and governance teams. That trust carried the rest of the work.

2023

Services era. The job was making StableLab credible enough that business development conversations did not start from zero.

2024

StableLab tried to turn services insight into product. That meant launching Forse, then repositioning it once the first market thesis broke.

2024–2025

Long cycles, few public proof points, and enterprise buyers. Marketing had to arm sales and manufacture trust where case studies were scarce.

Supporting work

Swag, content capture, and the softer proof that made the company feel real.