Work
Head of Marketing at StableLab (2023–2026). Three years of trust-first B2B marketing in crypto: services, product launch, sales-led GTM. Long sales cycles, relationship-driven deals, and programs built for credibility over clicks.
Services
Building Trust
2023
Product
Launch & Pivot
2024
Sales-Led
GTM & Proof Points
2024–25
Building Trust
Services era. Goal wasn't lead gen, it was making the brand credible enough that BD conversations didn't start from zero. Content became the trust signal.
Product Launch
Productized services insights into Forse. Borrowed trust from the services brand, then discovered DAOs weren't the buyer.
Sales-Led GTM
Long cycles, few deals, no A/B testing. Marketing's job was arming sales and building proof points.